Dollight, a modern blue ribbed custom lamp with a unique hourglass shape, featuring a wider top and base connected by a narrower center.
Text saying 'OFFICIAL USE ONLY' in black letters on a white background.

Handle With Care

We didn't choose this name by accident. Just like classified documents that bear this stamp, our work is reserved for companies ready to handle what comes next.


Fair Warning

The products we create tend to generate attention.

What "Official" Means

When your product becomes official, here's what happens:

Press coverage you didn't pay for:

Competitors studying your every move

Customers who become evangelists

Industry buzz that follows you everywhere


The companies working with us right now can't go back to being quietly overlooked.


Are you prepared for that level of success?

Island Pro, a close-up of a black and white router with the word 'ISLAND' on it, isolated against a black background. 
Island Pro
Island
Red Dot 2025 Logo

Before You Proceed

Our products don't just launch — they dominate

We find the opportunities everyone else is missing and turn them into market advantages that competitors struggle to copy.

This isn't for everyone

Only companies ready for breakthrough results need apply.

Once you're official, there's no going back to ordinary

Your biggest challenge won't be finding customers — it'll be managing the demand you've created.

Island Router, a person's hand typing on a laptop keyboard next to a round air purifier on a wooden desk with a green plant in the corner. 
Island Router
Island
Logo for the 2022 iF Design Award, with a red background and white text and graphics.
Red Dot 2023 Logo

Services That Transform Markets

Industrial Design

Products That Redefine Categories

Consumer electronics, furniture, lighting that become the benchmark everyone else tries to match.

Branding & Visual Identity

Identities That Command Premium Pricing

Strategy, logos, design systems that position you as the choice customers pay more for.

Packaging Design

Shelf Presence That Drives Sales

Spirits, wine, retail packaging that makes competitors rearrange their strategies.

Product & Brand Strategy

Market Intelligence That Creates Markets

Research and positioning that opens opportunities others can't see.

ME-1 , a close-up of a red power strip mounted upside down under a gray desk with black and white legs. 
ME-1 
MT-1 Series
Red Dot 2020 Logo

Why Companies Choose Us

Proven Track Record

Red Dot, iF, Cannes Lions, Communication Arts

Led by Michael Kritzer, with experience at agencies where making the impossible routine was just another Tuesday.

Based: San Diego innovation ecosystem

Reach: Global markets and cultures

Approach: Strategic partnerships that grow with your ambitions

Work

ME-1, a close-up of a green power strip with multiple outlets and cords plugged into it, set against a matching green background.

ME-1

The power of U

Red Dot Award 2020 Logo
Dollight, a custom made lamp with a textured, ribbed pattern, featuring a rounded top section and a tapered bottom section.

Bright, fresh, and made just for you

Dollight

Island Router, a white, tiered, rounded sculpture with a stepped, circular design on a gray pedestal.

Make the internet your private resort

Island Router

Red Dot 2024 Logo
Red background with white logo and text for the iF Design Award 2022, divided into two sections, with the logo on the left and award information on the right.
Island Pro, a black network router with multiple Ethernet ports labeled 1 to 10, a console port, and power input, with the brand name 'Island' on the left side.

Island Pro

A red and white spherical logo with swirling stripes, accompanied by the text 'reddot winner 2025' with 'dot' highlighted in red.

Bringing paradise to the server rack

Bottle of Angels Envy Kentucky Bourbon with a label featuring angel wings design and a wooden cap, placed against a white background.

Angels Envy Bottle

A forgotten classic, reborn

Bubbe bottle, a modern purple baby bottle with a transparent nipple and a built-in temperature indicator, placed on a purple pedestal against a purple background.

Bubbe Bottle

Perfect milk, just the way they like it

Sake Dolls, a modern, minimalist black mug on top of a black, rounded pedestal against a neutral background.

Sake Dolls

Useful sculpture for drinking

Red Dot Award 2021 logo featuring a red and white striped globe icon with text
Three bottles of wine labeled 'Epoch' positioned on a dark surface with grapes around the base, against a blurred outdoor background.

Epoch Brand & Label

Old & new — with a twist

Our Process

From Concept to Market Breakthrough

Discovery & Opportunity Mining

We find what everyone else is overlooking

Design for Manufacturing

From studio to shelf without compromise

Strategic Design & Development

Talk-worthy excitement meets timeless appeal

Ongoing Partnership

Growing together as your business evolves

Launch & Market Impact

When strategy becomes unstoppable sales

Sake Dolls, a modern black cup with a small handle sits atop a matching black, cone-shaped pedestal, both with a matte finish, against a plain gray background. 
Sake Dolls
ototi
Red Dot Award 2021 logo with a red spherical icon and black text.

Official Use Only: Final Check

Are you ready for your product to become the talk of your industry

Are you prepared to handle waiting lists instead of customer acquisition?

Can you manage the attention that comes with market leadership?

If you answered yes, you're ready for breakthrough results.

The moment of truth:

A bottle of Angels Envy Kentucky bourbon with a port barrel finish, featuring a gold and clear label with angel wings design and a wooden cap. 
Angel's Envy
2012